Sales Qualified Lead (SQL) is the lead that is closest to the purchase. In addition to knowing the problem well, he has also defined that the type of product that your company offers is ideal for him.
When a lead is qualified by the sales team, there is nothing better than leaving him in the care of that team, who should schedule meetings and put the sales process into practice as soon as possible.
Within inbound marketing, SQL is that lead that is already very well nourished and does not reach the sales team by parachute. Obviously, this is the type of opportunity that should have top priority on the salespeople’s agenda.
Good use of Sales Qualified Lead means increased sales, higher average ticket and provide a basis for a good relationship with customers in the future.
This is because well-nourished leads tend to have better results with the product and face fewer difficulties throughout their lives as customers.