MQL, or marketing qualified lead, is one who already knows the problem he needs to solve and is after the best solution for him.
Because of this, he has already had a good deal of interactions with his company, reading blog posts, downloading rich materials and, perhaps, even using tools created for him.
On the other hand, MQL (marketing qualified lead) is still looking for content that will help you decide once and for all what is the best solution to address the problem at hand.
In other words, there is still work that the marketing team needs to do to convince the lead of the real value of the solution that the company offers, because only after that will he start to actively consider the purchase of the product.
Thinking about it, it is clear that the content aimed at transforming an MQL into SQL (sales qualified lead) cannot be superficial, but profound. After all, the central idea at this stage is to direct