CMO is the acronym for the Chief Marketing Officer, which is the role of the marketing director. He is responsible for managing all the company’s marketing actions.
The CMO is one of the most strategic and important positions in the organization since it is the marketing department itself that is responsible for planning and implementing all actions that aim to attract and retain customers, in addition to increasing the companies’ market share. Without this process, companies would hardly be able to become known and would not stand out from competitors.
