Business Intelligence is using data collection, organization, analysis, action and monitoring to make better decisions and know if the investments made are bringing good results.
As the explanation above makes clear, BI is not a tool, as many think. Despite relying on robust software to deliver all the expected value, Business Intelligence (or Business Intelligence) goes far beyond that.
Leaders and managers must keep in mind that BI is a set of processes that aims to deliver the right information, to the right person, at the right time.
It is a perfect fit, and requires great alignment between three pillars:
data collection: everything that happens in the business is analyzed to determine key aspects, such as productivity, seizing opportunities, bottlenecks, reputation in the market, etc .;
organization and analysis: all data captured in each action of the company are organized in a database and presented in a visual way, to facilitate the analysis of decision-makers;
action and monitoring: those responsible make decisions based on the information analyzed, and monitor their results to see if they are being successful.