We help high-potential Saas startups achieve more than they ever imagined


What we’re looking for

Firstly, we are a SaaS market oriented community. Here you find content crafted from founders to founders.

We are looking for companies that have a product/MVP live and already generating some revenue from unaffiliated customers. These companies are typically raising their first investment checks after angel investments.

If you identify with this scenario or is a little before or after, we’d love to get to know you. Here are the first steps!

Why SaaSholic and what to expect from us?

Knowledge access

SaaSholic is managed by SaaS operators, not analysts from the financial market or wealthy yet inexperienced individual angels. We’ve been there and we know what it takes for a SaaS business to be successful.

We typically help our portfolio startups with their marketing and go to market strategies, creating and scaling their salesforce, choosing the right tech stack, culture and leadership principles, Delaware incorporation and hiring.

We’re not talking about the same Silicon Valley cliché tips everyone reads on books and articles. We’re talking about real-life things that we’ve been through or have seen working in the LatAm market peculiarities.


We’re deeply connected in the tech scene: from co-investors and late-stage investors to related companies to partner up, to possible senior hires, to domain experts for benchmarking. The right warm introduction makes things much easier 😉

Skin in the game

All SaaSholic managers have invested a significant amount of their personal wealth in the fund, in contrary to a typical VC.

If we invest in you, we trust you. With our personal money.

This means that if you succeed, we succeed; if you fail, we also fail. We’re in this together.

Pragmatism and transparency

We value your time as much as we value ours. Expect no unnecessary formalities and bureaucracies.

Once we start talking, we’re building a long term relationship. We believe that the easiest (and maybe the only) way to achieve success in a relationship is through transparency and honesty. It’s good for you and it’s good for us. BTW, we expect the same.

Together we go further

We believe that a transformation needs to be built by many hands. That’s why we are connected through our network to some of the brightest minds in Latin America, who believe in our cause and devote time and knowledge to encouraging a more entrepreneurial country.

Gustavo Henrique Souza
Diego Gomes

Investment Process

Developing early stage Startups through a network of experienced entrepreneur angel-investors. 
We provide capital, go-to-market strategy and access to later stage funding.

1 . Form fill
2. Email reply
3. Calls

Gustavo Henrique Souza

Has talked to hundreds of entrepreneurs during his time as a consultant. Solid experience with B2B: setting up and scaling sales teams and building active prospecting "machines".

Currently manages a SaaS business unit at Rock Content which serves the largest media groups in the world and has employees in North America, Europe and Brazil.

Diego Gomes

Founder and CEO of Rock Content, leading content marketing startup in Latin America (˜$25million ARR).

Co-created and hacked the Dealbook. A Crunchbase-like app for tracking Brazilian VC/Angel deals. Its database about Brazil deals is twice as big as Crunchbase.

Co-authored the Brazil Startup Report.